International Press

Year of Jane Russell: Day 30

Russell Birdwell was the publicist mastermind behind the media campaign for The Outlaw, and was very good at his job. Even though the film would not be released (on a limited basis) until 1946, he managed to keep Jane’s name and frame out there for the entire time. The early success of the marketing of Jane Russell is evident with this French Canadian publication who put Jane on the cover before the film was complete.

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