Birth of a 24-Sheet

Year of Jane Russell: Day 38

Two of Hurrell’s sessions with Jane were documented in publications. The first time the pair worked together was covered in US Camera, was focused on Hurrell and his craft. The color haystack session was captured and published in the July 1942 issue of Screen Guide, an oversized publication who centered their coverage more on Jane.

Since the color haystack photos were going to be used for large format advertising, Russell Birwell’s office had pitched the Hurrell session to various magazines as the “Birth of a 24-sheet.” Screen Guide didn’t completely embrace this concept, but does mention it and included a mock-up of the envisioned billboard.

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